Informed Sport makes available a new mobile app that allows users to quickly determine whether a sports nutrition product has been certified to ensure it does not contain a prohibited or harmful substance.
An increasingly stricter regulatory framework and surging demand for safer products from both elite sportsmen and everyday consumers is driving the appeal of professionally accredited sports nutrition ingredients, not only finished products.
The global sports nutrition certification program, Informed, has launched 'Informed Manufacturer' and 'Informed Ingredient' to certify individual ingredients and manufacturing facilities.
Although coffee is drunk by 150 million Americans everyday, the idea of drinking a cup of joe to supplement a workout is still a young idea. But a small group of entrepreneurs, scientists, and sports performance specialists are hoping the niche category...